digital marketing
Marketing in the digital world is a different beast than marketing in the physical world. This is because in the digital world, you have to be constantly on the lookout for new and innovative ways to reach your target market. You also have to be constantly creative in order to come up with new and […]
Surveillance Capitalism
What began as innocuous advertising is now a potential threat to freedom and democracy. Is it time to wake up and fight for a different digital future? Surveillance capitalism is a term coined by scholar Shoshana Zuboff to describe a new economic system that has emerged with the rise of digital technology and big data. […]
The case for Globalisation Optimism
“We are suffering just now from a bad attack of economic pessimism,” wrote John Maynard Keynes in 1930, in the midst of a disintegrating global economy. He went on to describe the much better future the world could expect if it ever got its act together. Things are not so bleak today, but it is […]
The Book Club
We’ve rounded up some of our all time favourite reads. A great speaking practice is to decide which books you would like to read and practice talking about why. Here’s a great video that illustrates some of the ways you can answer and IELTS speaking question about books and reading. “1984” is a dystopian novel […]
The Earth Transformed
Peter Frankopan’s huge study shows that climate change has shaped all human history — never mind what comes next At the beginning of the 22nd century the civilised world teetered on the brink of catastrophe. For generations people living in the world’s most developed regions had enjoyed the fruits of steady economic progress. Trade boomed. […]
IELTS Questions. Cities
Part One Part Two Part Three How do most people in your country travel to work? People in cities used to like living downtown but now they prefer to live in the suburbs. Can you explain why? What is the impact of vehicles on people’s lives? How can big cities deal with the problem of […]
